DRAG THE CIRCLES !
PESO model by
developed by
Iframe
copy and paste
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PESO model by
developed by
DRAG THE CIRCLES !
EARNED
MEDIA
Publicity
media relations
blogger relations
investor relations
influencer relations
PAID
MEDIA
PAID MEDIA
facebook sponsored posts
sponsored tweets
twitter cards
fan acquisition
lead generation
outbrain
SHARED
MEDIA
Social media
youtube
vine
snapchat
periscope
OWNED
MEDIA
CONTENT
create from experts
employee stories
customer stories
user-generated content
reviews
brand journalism
webinars, vidéos & podcasts
Influencer engagement
response to detractors
detractors turned to loyalists
loyalists turned to advocates
Partnerships
charity tie-ins
community service
co-brandning
Incentive
affiliate
brand ambassadors
sponsored content
native advertising
Authority
optimized content
shareable content
engaging content
blurred lines
advertorial
sponsored blogger
paid ratings